We Built This From Scratch
Started in 2019 with one laptop and too much coffee. Now we're a small team helping businesses across Taiwan figure out their web presence without the usual agency nonsense.
Most of our clients come from referrals, which tells you something about how we work.
Websites delivered since 2019
Client retention rate in 2024
Average years working with long-term clients
Our Story
How We Got Here
Look, we didn't start with some grand vision. Dexter Cavendish was freelancing in 2019, helping a friend's restaurant get online. That project led to another, then another. By mid-2020, it was clear this needed to be more than a side thing.
We've always been particular about who we work with. Not in a snobby way, but we learned early on that the best projects happen when there's actual conversation happening. When a business owner knows what they want to say but just needs help saying it properly online.
In 2022, we brought Isla on board. She'd been working at a content agency in Taipei and was tired of the corporate treadmill. She gets what we're about — real communication, not marketing fluff. Between her writing background and our technical side, we can actually deliver complete solutions now.
We're not trying to be the biggest agency in Kaohsiung. We work with about fifteen active clients at any given time. That's deliberate. It means we can actually remember the details of your business without checking our notes.
We've turned down more projects than we've accepted in the past year. Saying no to bad fits means saying yes to work that actually matters.
Who You'll Actually Work With
No account managers or project coordinators. When you work with us, you work with us. Here's who that means.
Dexter Cavendish
Founder & Technical Lead
Built the first version of this business while living in a studio apartment that was mostly books and coffee mugs. Still codes every site we build. Previously worked in e-commerce tech but got tired of optimizing checkout flows for products nobody needed.
Isla Merriwether
Content Director
Joined in 2022 after five years writing corporate content she didn't believe in. Now works exclusively with businesses that have something real to say. Drinks an unreasonable amount of oolong tea and has strong opinions about semicolons.
What We Actually Care About
Real Communication
Your website should sound like you, not like every other business website. We spend time understanding how you actually talk about your work, then help you do that online.
Technical Honesty
We won't sell you features you don't need. Sometimes the simple solution is the right one. We'd rather build something sustainable than something that needs constant maintenance.
Long-term Thinking
Most of our clients stick around for years because we're not trying to lock them into anything. Build something good, maintain it properly, update it when it makes sense. That's the relationship.
Actual Availability
When you email us, you get a response from a human who knows your project. Usually within a few hours. No ticket systems, no waiting for callbacks. Just direct communication.
See If We're a Good Fit
We take on new clients throughout the year, but we're selective about it. If you need a website that actually represents your business properly, let's talk. No pressure, no sales pitch — just a conversation about what you need.
Start a Conversation